The Blue subscription was launched as a way for users to buy the blue checkmark for their profile but later evolved to share ad revenue as well.
After a major rebranding of the popular social media platform Twitter to X, Elon Musk has
now rebranded the popular Twitter Blue subscription services to X Premium.
The X Premium subscription services come with an ad revenue sharing model that will make all
eligible X Premium subscribers eligible for a share of the ad revenue based on their
engagement on the platform.
Only those X Premium subscribers will be eligible for ad revenue who receive at least 15 million
total impressions on their posts in the last three months, have at least 500 followers,
and must be at least 18 years old. Musk also notified that all ad revenue generated from non-subscribers will be kept by the platform.
X started sharing ad revenue in a surprise move last month where many Twitter users reported
receiving their share of the revenue. On July 28, the ad revenue feature went live for all Blue
subscribers. In a Twitter conversation, Musk noted that the revenue will be determined from the time he first promised it in February.
The ad revenue is shared based on advertisements posted in the comments of the user tweet
replies. This format is quite similar to TikTok where instead of posting ads on the main feed,
the platform usually posts them in the comments. Thus both X and TikTok incentivize users
with more comments and reply activities under their posts.
However, within a week, the X support account notified that it has been overwhelmed by the
number of premium subscribers and thus might take some time to review and pay out eligible accounts.
Musk has been very vocal about making X into an “everything app.” Just weeks after his takeover, Musk launched a Twitter Blue subscription that allowed
users to buy blue tick verification marks from Twitter, with the product later evolving into a
premium service that made way for subscribers to earn a portion of the ad revenue.